Here we go - total re launch of a successful internet brand. Trying to re create the car buying experince online.For this client we needed to drive TONS of content to the top in a friendly navigational website. We called this design the "dashboard" not only for the graphic experience but also the amount of information one of the three typical users - buyer / seller / owner [browser] - could get to immediately.
Rest assured that the navigational content is only available when it is necessary. Compare the following - Home page, Model Select Page and Item page - users of these pages need different accessible content dependant on which stage of the buying process they are in.
Damn the IA was good at Grey Interactive.
Model Select - Results Page |
